DKNY SS16  The Spring Summer 2016 collection and campaign is the 1st to be created by the hands of the brands new Creative Directors: Dao-Yi Chow and Maxwell Osborne.    My role was to further develop and visualize who the New Modern DKNY woman is: multidimensional, one who balances all versions of herself with DKNY. She embodies the new generation of powerful.   For me, this was a dream role. I had for many years looked up to the new Creative Directors, Dao-Yi & Maxwell, for what they do creatively, and especially for who they were as people. My experience working on fashion lifestyle brands, and as a self-defined, career driven woman living in NYC, all collided.   dkny cd(s) + designers: Dao-Yi Chow + Maxwell Osborne  design dir.: Hector Muelas   cd: Nick Vogelson   ph: Lachlan Bailey  m: Adrienne Juliger  my role: Concept + Art Direction + Design 
       
     
PUBLIC SCHOOL NY // SS16
       
     
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Helmut Lang // Rebrand 2015
       
     
 UNITE ALL ORIGINALS   Adidas ORIGINALS 2013 campaign  The 2013 campaign visualizes colliding experiences, fashions, lifestyles, influences, and worlds, to create new expressions of originality.   Agency: Sid Lee  My Role: Concept Design    
       
     
Fekkai  //  Style Gallery
       
     
FEKKAI + REFINERY29: HOLIDAY HAIR LUST
       
     
BALENCIAGA // B.
       
     
  SWAROVSKI // MULTIFACETS // FW15  MAGAZINE   Each season Swarovski creates 3-5 different collections, under their subdivision: Multifacets: a category directed at a 25-35yr. old consumer. Our job was to create different, yet still cohesive fashion stories, showcasing each collection.      agency: LAIRD & PARTNERS  wwcd: Trey Laird  cd: Quan Payne  my role: Concept + Art Direction + Design
       
     
  SWAROVSKI // 2016   EDITORIAL: THE LONG AND SHORT OF IT     Agency: LAIRD AND PARTNERS  WWCD: Trey Laird  CD: Laura Rule     My Role: Art Direction
       
     
  SWAROVSKI // The Miranda Kerr Collection    The Swarovski Miranda Kerr Collection is given a more natural look from previous campaigns.      Agency: LAIRD AND PARTNERS  WWCD: Trey Laird  CD: Quan Payne     My Role: Art Direction + Concept  
       
     
  SWAROVSKI // Watch Catalogue // FW15    The Swarovski Watch Collection is repositioned as a modern fashion accessory.      Agency: LAIRD + PARTNERS  PH: Gregory Harris  WWCD: Trey Laird  CD: Quan Payne     My Role: Art Direction + Concept  
       
     
Cover Girl Star Wars Collection "Clone"
       
     
Brand + Digital  // (re) DESIGN
       
     
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St. John // Resort 2015
       
     
       
     
       
     
CUT THE KITSCH // THE WILD MAGAZINE // WTF ISSUE APRIL 2014
       
     
TAYLOR SWIFT - INCREDIBLE THINGS
       
     
Elie Tahari Spring 2014 Campaign Video
       
     
DAVIDOFF // COOL WATER NIGHT DIVE
       
     
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