Old Navy — NFL

Stadium Family

For the first time, Old Navy designed an NFL collection from the ground up instead of licensing team graphics. As Lead Creative within Old Navy's in-house creative team, I developed the creative concept for "Stadium Family," the Fall campaign that introduced the collection.

The concept came from a simple truth about fandom: you don't choose your stadium family, it just happens. Strangers in the same section high-five, hug, and share emotionality together like they've known each other forever. We brought that feeling of belonging into a bold, clean studio world of yellow stadium seats and Old Navy color. The campaign is built around the moments every fan knows, like the jersey hand-me-down, the touchdown dance, and the water cooler dump. Really leaning into capturing the emotion of fandom.

Role: Creative Director // Concept, Art Direction, Creative Production