Speedo Global Visual Identity — Redesign

As the Global Head of Image at Speedo, I helped lead the repositioning of Speedo’s global brand direction. Working closely with President, CMO, and Global Head of Product between LA and London. Defining creative direction and go-to market strategies for franchisees and Olympics 2024.

Here, I showcase the complete brand identity redesign and how it iterates through each of Speedo’s franchises. From logo to color, to overall packaging and materials, our team crafted a flexible, bold and dynamic design that take’s Speedo far beyond the pool’s edge.

Role: Head of Image // Creative Director, Art Director, Content Strategist, Execution + Production